It just might be one of the most powerful unions ever. Their marriage just might change everything about the way you search online.
It’s the blessed union of Microsoft and Yahoo. This union is a definite attempt to overpower the top search engine in the country, of course, Google.
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A few years ago, Google bought YouTube for a nice sum of money: roughly $1.65 billion. Since then, YouTube has grown and flourished, with the backing of Google and its hideously effective viral campaign and easy-to-use embedding. With its addition of a flash re-render to increase compatibility across systems, YouTube set the bar for what all Internet video dump sites would strive to achieve in order to even be considered legitimate. Even with the massive success that YouTube has brought Google, and the billions in revenue that Google’s shareholders have reaped benefits, it hasn’t been without its rough patches in the road, with some of those rough patches being six-foot pot holes.
When you think of search engines what is the first one that comes to your mind? If you are like millions of other Americans you’ll probably say either Google or Yahoo. Did you even know that Microsoft had a search engine? It’s called Live Search. (Sound familiar now? It’s the one that gets crappy results in comparison to its counterparts.) Well, Microsoft is hoping to change your mind. Microsoft plans to introduce their new search engine, (nick-named) Kumo, within the next few weeks. It will only be introduced at D:All Things Digital Event. But by the way that Google and Yahoo’s new add-ons look, Microsoft may want to work on it a little bit. (more…) |